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What does bravecroc stand for?

By 6. May 2020November 16th, 2020No Comments

About

What does bravecroc stand for?

2020-05-06

Imagine you are on the road, in the wilderness. On the way to your destination you have to fight with many unexpected circumstances. Paths may be hard to find or end in nowhere. But you are trained and you make good progress. But at some point you reach a point where you can’t go any further. A crocodile blocks your way. The path that was the best possible a moment ago. You can face the crocodile or take a less suitable path. On the best possible path, you should not let yourself be stopped, because no matter how brave the crocodile may be, every crocodile can turn into a beautiful handbag and you will reach your destination.

For the daily business in technical communication this means: No matter how difficult the solution of a task may be, it is possible to find an efficient result with experience, know-how and the right partners.

My job is
to work with you
to solve your tasks (crocodile) and
create perfect results (handbags)
from it.

Marco Jaenicke

Examples of crocodiles you may encounter every day:

  • Interfaces actually cut off more than they transmit
  • Random workflows prevent efficient processes
  • Available resources do not match the necessary resources
  • Inflated tools instead of suitable tools
  • trial and error instead of know-how

On this occasion I can assure you that no animal, especially no crocodile, was injured or even killed while developing the idea behind the website.

Run in
zigzag.

Cover
the eyes.

Escape impossible?
Press on the neck.

Bite it, punch it on the nose
with your fist.